In This Issue:
In This Issue: B2B Marketing Report on Benchmarks, Budgets and Trends
Affect
Public relations and social media for technology, healthcare and professional services companies Newsletter #38 | February 2015

B2B Content Marketing Report - Benchmarks, Budgets and Trends

B2B Content Marketing Report The Content Marketing Institute and MarketingProfs have published the 2015 B2B Content Marketing Report on Benchmarks, Budgets and Trends in North America. The report reveals several key statistics, such as:
  • 70% of B2B marketers are creating more content than they did a year ago
  • Only 21% of B2B marketers feel they are successful at tracking ROI
  • 32% of B2B marketers say they have a challenge finding trained content marketing professionals
View the full report.



How to Craft the Perfect Elevator Pitch

90 Seconds to PR Success Having a well crafted pitch is crucial especially since it is often the first glimpse that people get of your business. In PR, the right elevator pitch can hook reporters and future prospects into furthering a conversation. In this video as part of Affect's 90 Seconds to PR Success series, Melissa Baratta, Vice President at Affect, shares pointers on how to successfully hone your elevator pitch. Watch the Video.



PR Insider: Empowering Your Client in Three Simple Steps

PR News PR is as much about delivering results as building long-term relationships with clients. Being seen as a valued partner to clients can make the difference between having them stay with your agency throughout the years or leave midway through a campaign. Anu Kher, Senior Account Executive at Affect, shares three ways to empower clients and provide them with the tools they need to be successful in their role. Read the Article.

 

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AFFECT SPEAKING


Ragan's Social Media for PR and Corporate Communicators Conference

Sandra Fathi to present on "Payback: The ROI of PR & SM Measurement"
Disney World, Orlando FL
February 18-19



PRSA Webinar on Content Strategy

Sandra Fathi to present on "How to Develop a Content Strategy to Drive PR, Social Media and Marketing"
March 12



eMetrics Summit

Sandra Fathi to present on "Data-Driven PR Measurement"
San Francisco, CA
March 29-April 2




Ragan's PR & Media Relations Summit

Katie Creaser to present on "Next-Gen Social Media Relations" and moderate "Mastering A-list Media, Blogger and Influencer Outreach"
New York, NY
April 8-10



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TEL 212.398.9680 | FAX 212.504.8211 | info@affect.com